SEO continues to evolve through the years and usually coincides with new algorithm updates Google releases. This 2020, we start by paying attention to the BERT update, which focuses on the user’s intent when searching. If you have little to no idea how to optimize your website this year, then this is the perfect article to help you.
Here are ten tips as listed by the best digital marketing companies in Los Angeles:
- Visual search will take over the search engine results in 2020, so make sure that you properly optimize your images. Use descriptive file names and alt texts that contain keywords.
- Make it easy for search users and visitors to find your contact information on your website. Also, make sure that all your contact details are correct.
- Hire experts that will be able to write high-quality content for your website. It is because, in 2020, Google will focus on sites that show expertise, authoritativeness, and trustworthiness.
- Provide all the information your customers need when doing business with you, including privacy policy, terms of service, and FAQ.
- Backlinking still works, but make sure that your backlinks are coming from quality website to help boost your page ranking.
- Take note of how you create your URL because, according to experts, URL with keywords tends to get 40% more click than those without.
- Insert video content in your blog posts to increase your bounce rate and engage your audiences.
- Don’t forget to pay attention to your meta contents and make sure they contain the message you want to tell your clients.