Instagram is one of the fastest-growing social media channels at the moment. It has also become an important channel not only for influencers but also for businesses to showcase their products, services, and value.
If you don’t know where to start with your Instagram marketing, then here are eight tips that can help you. These tips are listed by the best digital marketing company in Los Angeles.
- Tip #1
Post interesting photos and videos which will get the attention of your target audience. Make sure that these visual contents have high-quality resolutions.
- Tip #2
Complete your Instagram profile bio with your business description. Do not forget to include the link of your website or blog, as well as a call-to-action. If possible, add hashtags to your bio.
- Tip #3
Be consistent with your posts. Try to post visual content daily. This can help retain the engagement of your followers, and also contribute to giving out social signals for search engines to crawl your website.
- Tip #4
Use hashtags that are only relevant to your post. Instagram allows up to 30 hashtags, so try to use as many as you can! A recent study found that using at least 11 can increase engagement by 442% than using none, and about twice the engagement than using only one to ten hashtags.
- Tip #5
Use popular hashtags in your industry by searching on Instagram or on search engines like Google. If you’re selling jewelry, search for the most popular hashtags related to jewelry.
- Tip #6
Always make time to respond to comments and queries from your followers to show that you value them. This also helps increase brand awareness and leave an impression on your followers.
- Tip #7
If possible, post at the right time. Check what time most of your followers are online, and then post your visual content during that time.
- Tip #8
Ask questions in your captions! Doing so allows you to interact with your followers by sharing opinions with each other, and this then increases your engagement rate.
