Social media marketing is easily the most cost effective way to build brand recognition and loyalty in most industries. Famecount is a website that regularly lists information related to popular social media accounts. More specifically, Famecount lists all of the most popular brands, specifically related to followers from Facebook, Twitter, and YouTube. These brands are listed by popularity, with the most popular on top. According to Famecount (and their statistics), the most popular brand involved in social media is Starbucks, followed by Coca-Cola and Oreo.
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| Starbucks makes the top of the list, but compare the numbers and you’ll see some interesting trends. Even without as many Facebook fans or Twitter Followers as the others, PlayStation’s YouTube subscribers are almost as much as the top five’s YouTube subscribers combined. |
Consider that Starbucks is on just about every street corner, and it doesn’t come as too much of a surprise that their internet presence is just as overwhelming. Numbers don’t lie, and Starbucks’ social media numbers tell us that social media is the best and most cost effective way to make your presence known online.Between Facebook, Twitter, and YouTube, companies are finding new ways not only to gain new customers and keep their customer base high, but also to increase their product availability and usability. Starbucks recently introduced a Facebook app that allows users to manage their Starbucks cards, and even “give a gift” and credit a friend’s card too.
Between regular updates from the company, added social connectivity of fans, and extra usability of their products, Starbucks’ social media gets does exactly what it’s supposed to: make people recognize Starbucks. Social media marketing is the frontier of today’s marketing world, and Facebook and Twitter are perfect for getting customers to see and even purchase your product.
Written by Brennan Mack
Image Source (Image copied from Famecount on October 26th, 2010)