Did you know that not all backlinks can actually help your website to rank? In fact, some links wouldn’t have any value in improving your SEO efforts. That’s why for today’s article, we listed down the things that determine a good backlink.
Here are eight things to determine whether your backlink is good or not:
- Pagerank
Pagerank remains the most crucial factor in the Google algorithm. Links on pages with high page rank have the most ranking power.
- Domain Authority
Domain authority is an excellent complement to page rank. Websites with high domain authority are also likely to rank higher on Google SERPs.
- Trust Rank
Links from trusted websites give a higher ranking boost compared to links coming from low-trust sites. Examples of websites with higher trust ranks are news sites and education websites.
- Contextual Links
Links that are surrounded by text or content are significantly more powerful than links located in the sidebar or footer.
- Outbound Links
Websites with hundreds of outbound links have significant page rank. So having a link coming from a site with hundreds of outbound links can boost your ranking.
- Co-citations
The text that surrounds your link plays a crucial role in a link’s ranking power for a particular keyword. So make sure to include a relevant keyword near it.
- Linking Domain Relevancy
According to experts from a trusted digital marketing company in Pasadena, a website’s relevancy in relation to your website plays a significant factor in Google weighing a backlink’s ranking potential.
- Anchor Text
Search engines still use anchor text in sending a ranking signal. So make sure that a few of your links contain target keywords in your anchor text.