Have you ever heard of local SEO? Local SEO refers to the proper optimization and link building for a website to show on top of Google’s search results. This allows business owners to target their local market, and further grow their customer base.
Here are ten reasons to help you give an idea of how local SEO can grow your business:
- 64% of local customers use online sources to find businesses in their area. This is also the reason why Google updated its algorithm to show local search results first.
- 58% of local search increased, starting in 2008 and 2009. 11 years forward, this percentage had grown dramatically.
- Local online search and directories have a precise target. This allows businesses to target customers near their area.
- A 50% conversation rate is achieved through local directory marketing. Google My Business, for example, allows owners to list information about their business. It serves as an online business directory listing.
- As the number of mobile phone users increases over the years, more people can now access local online search anywhere.
- Since local SEO only shows results near the area, the number of your business competitors also decreases. It only means that there is a bigger chance for your business to show on top of Google search results.
- Only 10% of online businesses have used local SEO in their digital marketing strategy. You can start doing it now to have the edge over your competitors.
- Many of the best local SEO practices like Google My Business are free to use. There is also Yelp and Yellow Pages.
- There has been an 80% decline in newspaper readers as more people switch to the internet to find local news. They also use it to find the best business and deals in their local area.
- 70% of local consumers trust online reviews. The greater the reviews, the higher the chance they can become your customers.
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Curious about how you can apply local SEO to your current digital marketing strategy? Cybertegic, the trusted digital marketing company in Los Angeles, can help you boot your business local SEO today. You can talk to one of our marketing experts via live chat.