Some small business owners still wonder whether a website is worth their investment and time. But in this era, having a website is necessary, especially for businesses. A website can help your business to have the edge over your competitors.
And if that is not enough of a reason, here are 12 mind-blowing statistics to help you understand how digital marketing helps small business grow online:
- Small businesses with their own websites grow 40% faster than those without. This is because sites can reach more audiences than traditional marketing. And the more your website shows on top of Google search results, the customers you can get.
- 41% of small businesses believe that their website is the prime revenue driver for their business. This just shows how powerful having a website can be for growing your business.
- 85% of consumers are now likely to purchase products or services when they are able to find additional information online. This includes online reviews.
- 83% of all internet users in the US have made an online purchase. And this number might have exponentially grown since the global pandemic forced us to stay at home. More and more people are starting to know the convenience of online shopping than ever before.
- 56% of US internet users are said to have made multiple purchases online. This is why Amazon is the biggest e-commerce company on the internet.
- According to Statistics Brain, online sales in 2011 accounted for more than $255 billion in the United States alone.
- 58% of purchase decisions begin with search engines like Google. Most customers try to find the product they need by searching it on Google.
- 97% of consumers search online when searching for products and services in their local area. This is why Google launched their own business directory, Google My Business, to help online users find a business near their area.
- 86 million Americans use their smartphones to shop online. And more users now prefer using their mobile phones when surfing the net.
- 53% of users said they compare prices while they are shopping via their smartphone.
- 78% of all local business searches in Google come from mobile phone results. Most of these users have the intention of buying a product or subscribing to a service.
- 91% of those who search for local business information use social media channels. The channel mostly preferred by users is Facebook.
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Need to know how you can start your digital marketing? Feel free to talk to one of our experts at Cybertegic, the trusted digital marketing company in Los Angeles.
Sources:
USA Today / Statistic Brain / Forbes / Localize Study / CBS Money Watch
