Keyword research is very essential for your digital marketing campaign. Choosing the right keyword is crucial for your online business’ success. So with that in mind, we think it’s important that everyone should have an idea on how to do keyword research.
Here is a simple guide on doing keyword research from Cybertegic, your trusted digital marketing company in Los Angeles.
- Choose your landing pages.
First of all, you should choose which landing page you will use for your campaign. Landing pages are usually your homepage or some specific internal pages such as product pages, category pages, or subcategory pages.
- Start with rough keyword research.
Once you have chosen your landing page, the next step you need to do is to brainstorm. Think and come up with a short list of keywords for each landing page. Use your own thoughts and try to put yourself in your customer’s shoes, then ask yourself which words should you use when looking for your product.
- Use Google’s Keyword Tool.
Now, look through your list and choose the first five keywords. Copy and paste them on Google’s Keyword Tool, which you can find on Google Ads. This tool will estimate the number of searches that the keywords you have in your list. Once you have measured the search volume in your keyword list, pick only the ones with a decent amount of search volume.
- Proceed with competitor analysis.
The next step you need to do is to remove the most competitive ones through competitor analysis. You start with finding the strong sites and your direct competitors who rank on top with the keywords you have in your list. Evaluate these competitors for the specific keywords, and discard the keywords with the most competitive ones because pushing through these keywords can hurt your ROI. You can also find good keywords through your competitor analysis that you have not included in the keyword list yet.
- Finalize your keyword list.
Before proceeding, make sure to finalize your keyword list. Once again, go through Google Keywords Tools and check the search volume of the keywords in your list.
