SEO marketing is more than just creating backlinks, publishing content, and increasing your brand awareness on social media. It also involves on-page optimization, which focuses on optimizing important pages on your website.
Here’s a guide on on-page optimization in 2020 as summarized by the best digital marketing company in Los Angeles:
Optimize your title tag.
Your website’s title tag is one of the first things that users see in the search engines. Optimize the title tags on your important landing pages, especially your website’s homepage. Be sure to include your keyword and branding for your business. Also, make the title tag interesting for your potential visitors.
Create an engaging meta description.
Are you sure that your landing pages have meta descriptions? Are they optimized? If not, create a meta description that is engaging enough that users will want to click your website’s link. Try to think about the benefits they will get from clicking the link. Also, make sure to keep it under 156 characters to prevent truncation.
Make your content readable.
According to a professional digital marketing company in Pasadena, it is easier for users to read sections of text with a header than a block of text. So create your content skimmable and include additional header tags such as H1, H2, H3, and H4 in your content. Headers divide your content into sections easily and readable.
Improve your website’s speed.
Users prefer websites that load faster, so you might want to improve your website’s speed. And the easiest way to do that is to compress the images on your website. If you’re using WordPress, install plugins like Slush to compress all your pictures. You can also use Jetpack to enable lazy loading. Upon activating these plugins, you should see a difference in load time.
Optimize content for rich snippets.
Rich snippets are placed on Google’s search position zero, and that is positioned above the first top three results in search result pages. Create content for rich snippets by optimizing schema markup. Schema markup enables Google to understand the topic of your website. It can lead to rich snippets in the search results.