Did you know that Google SERP shows different results depending on your device? You might find this confusing. But for you to understand, you need to know the difference between desktop search and mobile search. This is why we at Cybertegic, your trusted digital marketing company in Pasadena, created this article.

Learn the difference between desktop search and mobile search:

Search Query Type

  • Desktop: Online users who use their desktop computers to search online use their keyboards to type their search query. This is why they are likely to type in generic keywords when searching for things.
  • Mobile: Users who prefer using their mobile phones, on the other hand, can either type their query or use voice search. When using voice search, it is more likely that they use long-term keywords.

Searchability

  • Desktop: Desktop users are likely to scroll through the result pages to find the right information. However, it is likely that they will stick with the first three results in the SERP.
  • Mobile: Mobile users are less likely to scroll to the bottom page and check the second page of the SERP.

Bounce Rate

  • Desktop: The bounce rate is lesser for desktop users since they tend to spend more time navigating the website.
  • Mobile: The bounce rate is a little higher when it comes to mobile searches since its users tend to be more restless when finding the right information on their mobile phones.

Responsive

  • Desktop: Non-responsive website can still show on Google search results as long as it has relevant content. And the website can appear exactly as it is designed to be.
  • Mobile: Mobile-friendly websites will show on top of SERP since these websites are designed primarily for mobile users. And it will also show on top of the desktop results since Google is prioritizing mobile-responsive sites.

Location

  • Desktop: The location of the user will be the same as where the desktop device is located. This is why based target audience can be achieved easily.
  • Mobile: Dynamic location will change the results depending on where the user is currently located. This is why it requires more effort to get the right targeted audience.

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