Google is finally pushing its mobile-first indexing this coming March. So you need to start optimizing your website for mobile now, especially if you want to keep your organic ranking on top of SERP. To help you with that, we are going to share some tips to help you start with your mobile optimization.
Here are seven best practices for mobile optimization, as listed by the best digital marketing company in Los Angeles:
- Design your website for maximum usability.
Work on optimizing your website’s above fold. Deliver everything you want consumers to know about your brand and product. Use a clear call-to-action, and design its button carefully for mobile usage. And always test it if it works.
- Use schema.org on your website.
Schema.org can help your website appear more appealing in search engine page results. It also provides relevant information that you would want your possible customers to know about your brand and website.
- Optimize your visual content for mobile.
Never use Flash content on your website, especially if you’re working on mobile optimization. Flash doesn’t usually load on phones. Instead, use HTML 5 for animations. Also, make sure that your website’s videos and images are showing properly when they are viewed through mobile devices.
- Create a clear call-to-action.
Again, a clear call-to-action is everything. It is the key to conversion. So make sure that you use clear call-to-action on your landing pages. Make it highly clickable by using buttons with eye-catching colors and readable text.
- Improve your page speed.
Page speed is more crucial in mobile devices than desktop due to hardware and connectivity differences. This is why it is important that you work on optimizing your website loading speed by minifying and reducing file sizes on your website.
- Optimize your website for local search.
According to Google, more than 50% of local searches are done by users through their mobile devices. This is why you must start optimizing your website content for local SEO. Start by citing your business name, phone number, and address on your landing pages.
- Avoid using pop-ads.
Pop-up ads are more annoying in the mobile interface. So stop using pop-up ads on your website if you’re targeting mobile users. Doing so can help improve your website’s bounce rate.
