2021 is the year your business should bounce back! One way to start is by improving your SEO strategy. That’s why for today’s article, we’re listing down five SEO trends you should look out for this 2021 and why you should apply them on your website.
- Relevant content is a must.
Google continuously works to improve its algorithm so its search engine can deliver the right information users are looking for. This is why relevant content is a must if you want your website to appear on Google SERP. Avoid stuffing too many keywords on your content, thinking that it will help Google index your content because it doesn’t. In fact, it might even hurt your website’s reputation and can affect your organic ranking.
- Mobile-first indexing is coming.
Google is pushing its mobile-first indexing this March 2021. So you might like to check if your website is mobile-friendly. Because if not, then this might cause your current organic ranking to drop on SERP. Not only that, this will affect your user traffic and conversion in the future. You might want to consider updating your website design before March 2021 or hire a web development company to create an AMP version of your website.
- Faster loading page speed.
Did you know that 47% of online consumers expect a web page to load for 2 seconds or less? If your website loads longer than two seconds, most of these people abandon your site and instead go into your competitor’s website. In fact, according to Neil Patel, a 1-second delay on your website can hurt your conversion by 7%. This is how important you should work on improving your website’s loading speed.
- Video content continues to grow.
Video content’s growth continues to surge every year. Videos now show on top of Google SERP, sometimes defeating textual content in the spot. This alone should tell you why your business should consider doing video marketing. Videos are more engaging than textual content and also helps customers to stay longer on your page. It compels users to watch what you have to say and engage them with your content.
- Work on voice search optimization.
Mobile is the future of SEO. There will come a time that most people will do their web search on mobile phones. If possible, as early as now, do your best to optimize your website for mobile search. One way is by improving your voice search optimization. This way, your website or brand will show if a consumer searches your product/service through voice search.
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