Backlinks are the most important factor in link building. Way before, link building is about making the most number of links online. The more links a website has, the higher its chance to rank on top of search engine results. However, Google has worked on this by updating its algorithm year by year. Now, it isn’t all about quantity. It is all about the value of backlinks.
Today, no matter how many backlinks your website has. If most of them don’t have value, your website will not rank high on Google’s search results. This is why digital marketers must learn how to determine the value of the backlinks they are creating. Here’s an easy guide to do this, as provided by us at Cybertegic, the best digital marketing company in Los Angeles.
Page-Level Rank
Links on pages with high PageRank have the most ranking power. To find websites that have high ranking and find a way to build links to those websites. Remember that PageRank remains the foundation of Google’s algorithm.
Domain Authority
Domain Authority is Moz’s search engine ranking score that helps predict if a website is likely to rank on SERP.
Trust Rank
Links from trusted sites such as sites with .edu domains can give your website the greatest boost to rankings than low-trust sites.
Referring Domains
Websites with thousands of referring domains tend to have the most ranking power. So look for websites with high-quality backlinks.
Contextual Link
Remember to create links surrounded by content because these types of links are significantly more powerful than links tucked away in the page’s sidebar or footer.
Number of Outbound Links
Avoid placing links on a page with hundreds of outbound links because this will significantly dilute your PageRank.
Domain Relevancy
Remember to only build links on websites that are relevant to your brand or business. A site’s relevancy in relation to yours is one of Google’s factors in weighing your backlink’s ranking potential.
No-Follow vs. Do-Follow
Build links with do-follow. Remember that no-follow links don’t add to your PageRank.