It’s pretty common for people to make mistakes when starting out their SEO campaign. And as the best digital marketing company in Los Angeles, we highly think it’s part of our job to point out our client’s SEO keyword mistakes and explain them. And that’s what we’re going to cover in today’s article. Here are four common SEO keyword mistakes we often observed from online businesses starting their SEO campaign:
Targeting highly competitive keywords.
You must understand how nearly it is impossible to rank highly competitive keywords, especially if you’re new to online marketing. That’s why we often recommend our clients to avoid focusing on highly competitive keywords when you’re only starting out. Instead, search for long-tail keywords with decent search volume and traffic to improve your chances of conversion.
Focusing on a singular form of a keyword.
Google now ranks singular form keywords differently than their plural form. This raises a question as to which form you should use. You can go with both, and you can also use SEO tools like Moz to determine which keyword has the higher search volume or traffic. Also, make sure to pick the one that works with your campaign or business. For example, if you’re a wholesale seller, then, of course, you should choose the plural form of your keywords.
Choosing keywords with no search volume or traffic.
Long-tail keywords are very helpful, but still, you need to check if the keywords you’re choosing have a search volume or traffic. If not, then don’t expect any conversion. This is why it is important to first search the keywords you’re planning to use.
Thinking that keyword stuffing is okay.
Last but most importantly, never do keyword stuffing. You should know that Google is highly strict with people who do keyword stuffing. They are often penalized, and these penalties can have diverse impacts on your overall SEO campaign and organic ranking.