Facebook video marketing creates an outlet to deliver useful content that gets potential leads and customers to your business. However, it isn’t easy to keep users engaged by just posting videos about your brand or business. You need to make creative video content with the correct elements to make sure that it brings potential customers to your business. Here are seven Facebook video tips tips on engaging more users as recommended by Facebook specialists at Cybertegic, a trusted digital marketing company in Los Angeles.
1 – Cut to the chase.
No one wants to watch a long narrative from the start. Users love to know ahead of time what they should expect from your video content. So cut to the chase, and drop hints about the information your video offers. Use a powerful and attractive thumbnail image, and provide informative synopsis of what your video is all about.
2 – Keep it simple.
Make content that is easy for your users and target audience to comprehend and understand. This will increase the chances of your followers sharing your video. A simple and easy-to-understand video also engages users more than complex ones.
3 – Create an engaging title.
Your title is the first thing users will take note of when they see your video on their newsfeed. It will also be a factor as to whether they would click on your video or not. Add a descriptive and captivating title that can easily be searched by users and your target audience. Include keywords on your video title and description to increase its visibility.
Your title is the first thing users will note when they saw your video on their newsfeed. It will also be a factor as to whether they would click on your video or not. To add a descriptive and captivating title that can easily be searched by users and your target audience. Include keywords on your video title and description to increase its visibility.
4 – Use captions.
According to recent reports, 85% of Facebook users watch videos with no sound. Thus, captions are a must if you want users to understand what your video is all about. A study by Instapage.com also noted that CTA clicks fell by approximately 26% on videos that don’t include any captions.
5 – Add call-to-action.
Everyone has an end goal as to why they are creating content online, whether it is a blog post, infographics, or videos. And to reach this goal, you need to add call-to-action to your content to guide users on what you want them to do, whether it is to follow your Facebook page, subscribe to your YouTube channel, or visit your website.
6 – Post directly on Facebook.
Your videos can rank higher on Facebook’s news feed if they are uploaded directly on your page. This means that if you have a YouTube video, don’t just post its link on your Facebook page. Instead, upload the video again directly on your Facebook page.
7 – Use Facebook Stories.
According to Facebook, 62% of users said they had a greater interest in brands or products they saw from a Facebook Story. Facebook Stories also appear at the right top of the app, making them more likely to be viewed by users.