Previously, we discussed the importance of preparing your Twitter account for SEO campaigns. Keywords are the backbone of search engine optimization and proper incorporation of profitable phrases in your tweets can bring your brand increased visibility and higher rankings in search engines. Preparing tweets means listing down all the important SEO keyword phrases and writing all tweets ahead of time to help you focus on these specific keywords. Additionally, having an SEO keyword phrase as your Twitter handle is one of the best ways to optimize this social media marketing site for SEO.
Today, we finish this two-part series by sharing tips on how to write smart tweets that are keyword optimized for SEO.
1. Aside from having an SEO keyword as your Twitter handle, it is also recommended to incorporate keywords into your biography. With only 160 characters allowed in your Twitter biography, you should make good use of how to include keywords in sentences that are clear and brief, without appearing like a spambot.
2. Hashtags are very useful for SEO. Attaching the “#” sign before keyword phrases will make it easier for users to search for this particular keyword. Hashtags categorize subjects or topics that consumers use to participate. For example, if you are writing about fashion jewelry, you can use “#fashionjewelry”, “#costumerings”, or “#cocktailrings”.
3. The time you publish tweets also plays an important role for optimizing SEO keywords. Laura Liatti of Business2Community.com specifies the case of landscaping and lawn care companies as a perfect example because the topics and keywords used can be optimized and synced with a specific time of the year – using grass, flowers, and gardens during warm weather or snow plowing and shovel sidewalks during winter.
4. The URL of your blog and website should always be included in your tweets but don’t forget to include other authoritative sources as well. This will be appreciated by your followers because you share relevant information from equally reputable resources. Additionally, with Twitter’s URL shortener, posting links will not be problem; in fact, you even have more space to include keywords on the tweet.
Using Twitter for your business is one of the smartest ways to increase traffic to your site. People are very selective about the information they read on Twitter and those that visit your links are already filtered as relevant traffic. Optimize SEO keywords to make your brand more visible and for search engines to index not only your tweets but your site as well.
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