Google has confirmed the changes and updates they rolled out recently to their local search results algorithm. The update began rolling out in the last week of November and ended on December 8. According to the developers, the update involves rebalancing the ranking factors they consider when generating local search results.
The recent update was called the “November 2021 local search update.” And the changes were felt by digital marketing specialists during the first week of December. With the update, Google recommended that marketers follow the local SEO best practices.
Here are the local SEO best practices:
1 – Publish your complete data.
Google needs to know your business’ complete and accurate information to be easier for them to match your business with the right searches. Here are the following details you need to provide about your business. You can post them on your website, Google Business Profile, and other listing sites:
- physical address
- phone number
- category
- attributes
2 – Verify your business locations.
You need to verify your physical business locations, which are more likely to show in Google’s local search results, especially in Google Maps and Search.
3 – Keep your business hours accurate.
Update your business hours regularly. It should include your opening and closing hours. Also, add any special hours for holidays. Posting your accurate business hours will give shoppers the knowledge of when to visit your store.
4 – Manage and respond to customer reviews.
Ensure to respond to reviews that users leave on your website, Google Business Profile, and listing sites. Replying to reviews will show potential leads that you value your customers and their feedback. Plus, if they see positive reviews from your other customers, they are likely to trust your brand.
5 – Add business photos.
An effective way of getting customers is by showing them your products and services through photos. It is also important to share photos of your business and team on your Business Profile. Just remember to use appealing pictures that will show shoppers what your business offers.
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