Creating a Yelp Page is for free but if you want to boost your listing and get more customers on Yelp, adding Page Upgrades is the solution. Yelp Page Upgrades will unlock advanced features on your Yelp Page and allow you to create Yelp Ads to increase your brand awareness and generate more leads. These advanced features will help your Yelp Page stand out from your competitors and will help you grow your business.
As a Certified Yelp Ad Agency, Cybertegic listed below the features of Yelp Page Upgrades and how you can use it to get more local customers for your business.
How to Use Yelp Page Upgrades to Get More Local Customers
- Removal of competitor ads.
- Adding Call-to-Action.
- Upload your Business Logo.
- Use Yelp Connect.
- Choose Business Highlight.
- Create a Business Portfolio.
- Add a Photo Slideshow.
- Show a Verified License.
1 – Removal of competitor ads.
One of the best Yelp Upgrade features is the removal of competitor ads. You see, free Yelp pages have competitor ads in the center of the page. This can take the attention of a search user checking your page into the competitor ads. Removing these center ads using Yelp Page Upgrades can help your customers stay focused on your page and your business.
2 – Adding Call-to-Action.
Yelp Page Upgrade also allows you to add a Call-to-Action (CTA) button on your Yelp Business Page. This makes it easy for Yelp users to take action with your business. For example, if you are running a car rental service, you might want to create a CTA that reads “Free Quotation – Get 10% Off.” Upon clicking the CTA button, Yelp users will be brought to your website to fill out a form for the quotation.
Using your CTA button, you can direct customers to a specific page of your website or let them call a phone number you’ve given. The value of a Call-to-Action button helps you catch a customer’s attention. It also helps in helping you guide a customer to an action you would want to take to get a lead or close a sale.
3 – Upload your Business Logo.
Creating a free Yelp Page won’t allow you to upload your business logo; however, subscribing to Yelp Page Upgrades will do. Upon uploading your company’s logo, it will be displayed on your Yelp Page and in the search bar dropdown. This is an effective but subtle way to make Yelp’s business profile more professional. This also helps your business build more trust and increase brand awareness. It also gives a more established feel to your Yelp Business Page.
4 – Use Yelp Connect.
Yelp Connect is another feature of Yelp Page Upgrades which provides an easy way for businesses to get the attention of their customers. It allows you to share timely and creative updates about your business. It also lets you show what your business is currently offering, whether a promotion or discount.
The posts you create will be published on your Yelp Page. This will help you reach users who have previously expressed their interest in your business. Yelp users will also automatically find your updates on their Yelp app home screen and their personalized weekly email.
5 – Choose Business Highlights.
Yelp Business Highlights allow your Yelp Page to stand out in search results by showing badges that make your business unique. There are a total of six Business Highlights, or Business badges you can choose from 30 options, two of these badges will show on the search result. These highlights include satisfaction guaranteed, numbers of years in business, locally owned & Operated, certified professionals, free estimates, and more.
According to research, the combination of prominent exposure and Business Highlights in search results will help your Yelp Business Page stand out among your competitors’ listings.
6 – Create a Business Portfolio.
Yelp Portfolio allows you to deliver a virtual walkthrough of your business work. Upload the photos of your project into an album. Create a brief overview of your work, including its cost and timeline. The portfolio you can add may include your newest products for businesses that don’t work on projects.
Adding a Portfolio to your business allows your business to showcase the work you have done with your clients. This feature is available for selected business categories.
7 – Add a Photo Slideshow.
Another Yelp Page Upgrade feature is the Photo Slideshow. This allows you to choose or upload high-quality photos and display them at the top of your page. It will also show next to your business in search results.
The Photo Slideshow feature will allow you to choose the specific order of your photos. The photos on the slideshow can rotate continuously to create a dynamic presentation of what your business has to offer. Adding a slideshow to your Yelp Business Page allows you to create a customized digital storefront for your customers.
8 – Show a Verified License.
Lastly, Yelp Page Upgrade lets your page show a Verified License. This gives prospective customers the confidence to choose your business over your competitors. The Verified License features a blue shield with a check mark, making it easy for Yelp users to identify which Yelp Pages are verified and which are not.
Lastly, Yelp Page Upgrade lets your page show a Verified License. This gives prospective customers the confidence to choose your business over your competitors. The Verified License features a blue shield with a checkmark, making it easy for Yelp users to identify which Yelp Pages are verified and which are not.
According to reports, after 30 days of having a Verified License badge on their Yelp Business Page have seen an increase in consumer engagement. This engagement includes clicks, calls, and map views. You must apply your business through Yelp for your page to become verified. Moderators will check your business and verify the license.
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If you need help to optimize your Yelp page, Cybertegic is the top digital marketing company in Los Angeles. We can help you bring more leads and traffic to your business by optimizing your Yelp page and your Yelp Ads. You can schedule a free consultation with us at our website.
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