Yelp is currently one of the most powerful business directory listings. What makes it really popular is that it caters to local search users, helping businesses reach their local audience. But to be able to get leads on Yelp, you need to properly optimize your listing first.
Here are five easy tips you can do to optimize your Yelp listing as listed by the best digital marketing company in Pasadena and Yelp Certified Agency, Cybertegic:
TIP 1 – Make sure that your business information is accurate.
Check all the business information in your Yelp listing and make sure that they are all accurate — with no spelling mistakes. There is the basic business information you should check:
- Business Name
- Phone Number
- Business Address
- Website URL
When it comes to the phone number, make sure to use your business’s local phone number instead of the toll-free number. This will help Yelp confirm that your business is indeed located in the area identified in the address.
TIP 2 – Update your business categories and services.
Yelp allows you to choose three business categories and services. Select three that apply to your business and be specific. This will help Yelp users understand what your business has to offer. It will also help Yelp know your business and its services so that it will show your listing to your target audiences and, as a result, to a relevant search query.
TIP 3 – Add your business service area.
Update your Yelp listing’s business service area to help Yelp users know what areas your business provides services to. Updating will also help you connect with your local target audience. To update your listing’s business service area, follow these steps:
- Log in to your Yelp Business Page.
- Go to the Business Information tab, then click Add Service Area.
- Enter the cities or zip codes of the locations your business provides services to.
- Click Save and Publish.
TIP 4 – Add your business hours.
Yelp allows businesses to add their operating hours, so users will know when’s the best time to visit or call your business. You can add the following business hours information:
- Time availability of takeout and delivery services.
- Special weekend hours
- Special holiday hours
TIP 5 – Upload high-quality photos of your business and add a description for each.
Adding photos about your business, its location, products, and services allow you to showcase its aspects. It also helps paint a picture of what your business can offer to potential customers. Just make sure to only upload high-quality photos that depict your business. Also, add a description to each of the pictures you add to your listing. Make sure to describe precisely what the image is all about and what your business does.
