As of 2022, it is estimated that the worldwide number of smartphone users today is more than six billion, translating to more than 83% of the world’s population owning a smartphone. And going forward, more people are using their smartphones to browse the internet and purchase the products they need online. It is then a must that you optimize your ads for mobile.
To help you optimize Google Ads for mobile, below are some tips:
- Upgrade your ads to expanded text ads.
- Add the right ad extensions for mobile.
- To bring more sales
- To drive store visits
- To drive phone calls
- Write effective content for your mobile ads.
- Write a compelling headline that grabs attention.
- Make sure to use a strong call-to-action.
- Emphasize the selling points of your business.
- Use multiple ad variations.
- Use a landing page that matches your ad.
1 – Upgrade your ads to expanded text ads.
Expanded text ads are designed and optimized to look great for all devices, including mobile devices. The expanded text ads will not support a device preference setting with this flexibility. To take advantage of the new format, PPC specialists recommend upgrading their existing text ads to expanded text ads.
To update your current ads to expanded text ads, follow the steps below:
Updating your existing ads to expanded text ads
- Sign in to your Google Ads account.
- Go to the page menu on the left, then click Ads & extensions.
- Hover over the existing text ad that you want to edit, then click the pencil icon. Your existing ad text will populate fields in the new format, so you will have a headstart in making the newly expanded ad.
- Enter your landing page URL, the headline text, and description text. Add text in the optional Path fields as well. As you type in these fields, a mobile and desktop version of the ad will show in the “Ad Preview.”
- Once you are satisfied with your new text ad, click Save ad.
2 – Add the right ad extensions for mobile.
Ad extensions will enable you to show extra information about your business with your ads, which can include your business address, phone number, or links for specific pages on your website. These extensions will help your ads appear more prominent and appealing for search users on mobile.
Here are some tips on which ad extensions you should ad depending on your goals:
- To bring more sales:
If you want to drive online sales, use sitelink extensions. These extensions allow you to add links to specific pages of your website, such as featured products, the contact us page, or your store hours. This will help your visitors skip to the pages that can provide them the information they need. You can lead them to product pages to buy what they are looking for straight from your ad.
- To drive store visits:
You need to use location extensions on your ads to drive store visits. Location extensions will let you show a map going to your store location, address, or the distance from their place to your business. This will help people know your business location so they can easily find and visit it.
- To drive phone calls:
To drive phone calls to your business, you need to use call extensions. These extensions will enable you to add a phone number to your ad. Adding call extensions can increase your clickthrough rates by four to five percent. This extension will also allow people to call your business directly to connect with your right away.
3 – Write effective content for your mobile ads.
The best way to get search users to click on your mobile ads is by writing relevant, compelling, and informational content. Here are tips on how to write the best content for a successful mobile ad:
- Write a compelling headline that grabs attention.
Remember that your ad headline is the first thing that people see. It is the most prominent part of your mobile ad and the most clickable, so you need to create a relevant and appealing ad. Make sure to include your target keywords, so people will know right away that your ad is relevant to what you are looking for.
- Make sure to use a strong call-to-action.
Add a strong and clear call-to-action that tells what mobile users should expect from your business. This call-to-action should also encourage them to perform an action you want them to take. Some examples of good call-to-actions include “Buy Now,” “Call Today,” and “Sign Up,” or “Get a Quote.” Choose the right action phrases, so you don’t have to pay for clicks that are less likely to bring any conversion to your business.
- Emphasize the selling points of your business.
When creating descriptions for your mobile ads, make sure to highlight what makes your business unique from your competitors. Also, add more information your customers or target audience are looking for in your content. Emphasize the key selling points of your business.
- Use multiple ad variations.
If there is one more ad in your ad group, Google Ads will automatically show the better-performing ad by default. Experts recommend that you should have two to four different ads running, each with varying headlines and description text.
4 – Use a landing page that matches your ad.
Remember that your mobile landing page will play a big part in converting clicks. When someone clicks your ads, the user expects to go to a page relevant to what they saw in your ad. If they don’t find what they are looking for on a landing page, they will surely leave your website.
Choose a mobile landing page that mirrors your ad text’s call-to-action in. This way, it will provide a clear path for your customer to take action, such as buying a product or filling out a form. And if you have promotions or special offers shown in your ad, make sure that it is also shown on your landing page.
Remember that the connection between your mobile ad and your mobile landing page is the bridge that connects your customer to the action you want them to take. And the stronger the connection between your ad and landing page is, the better your chances of getting a conversion.
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If you need help optimizing your Google Ads to grow your business sales this 2022, Cybertegic is a Google Ads Certified Partner Agency. We are the best digital marketing company in Los Angeles and can help your business appear on the front page of Google. If you want to schedule a free consultation, visit our website.
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