Instagram updates its home feed with new features; users can now access two new feeds to the app. Developers have also updated the existing home feed with more content from accounts users don’t follow.
But to counterbalance the additional content, Instagram is also bringing back its chronological feed, which only contains content from the accounts users followed.
Instagram stated that these new updates are designed to give more control to users over their experience.
Here are the details about these new Instagram updates
As stated earlier, the update will bring three feeds to the app:
Home Feed
This feed brings an Instagram experience that users know where the content that shows is ranked algorithmically based on the user’s interests.
Favorites Feed
This news feed will contain content from Instagram accounts that post content relevant to your interests. However, these accounts are those that you haven’t followed yet.
Instagram also allows you to choose which accounts appear in this feed.
Following Feed
This feed features a chronological list of posts from accounts that you follow.
Head of Instagram Adam Mosseri published a video that shows the two new feeds. He also shared details about the changes happening to Instagram’s existing home feed.
Mosseri stated that these updates are designed and added to help people feel good about browsing the app. He believes that the new updates will allow people to further customize their Instagram feed to create a more positive app experience.
However, users need to note that the main Instagram feed will stray further from the content of the people you have opted into. This is the reason why the developers added the “Following” feed.
The new update brings good news to starting users as the home feed comes as content discovery. This brings the opportunity for accounts to get in front of more people and build their audience.
This makes Instagram a more ideal place for online businesses to increase their brand awareness. You can further use Instagram Ads to grow your business. Cybertegic is a digital marketing agency in Pasadena that offers social media marketing. Our social media experts specialize in the technical execution of social media goals. You can schedule a free consultation with us at our website.
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