Here’s something your Internet marketing service provider should read: according to a new report form e-Dialog, Inc., U.S. consumers tend to interact with brands on Facebook because they are already customers of that brand. If your target market includes Europeans, then you should know that they are only more likely to interact via the social networking site if they have a customer service complaint.
The figures are from a survey which collated data from 9,000 customers around the world.
The Internet Retailer report also notes that 40% of Asia-Pacific customers are more likely to interact with a brand on Facebook if that particular company provides offers, sales, promos or discounts via the social networking site.
Despite the differences, here is something universal: less than 30% of consumers will share with their friends exclusive news announcements from Facebook. And the figures thicken: 60% of U.S. consumers will inform their friends about special offers or promos via Facebook which is more or less the same as Asia-Pacific customers. It is, however, higher than the 45% for European customers.
What does this tell you and your Internet marketing service provider?
For starters, the “hot off the press” angle is not really that hot on Facebook. Unless it’s a promo or a discount. This bit of invaluable information can help you sharpen your social media messages and tailor-fit the Internet marketing services that you utilize to promote your business depending on your target audience. Now that you have solid figures to back it up, this should be another reason to go back to the drawing board with your Internet marketing service provider and reassess if your message is worth sharing.