Instagram currently has more than 1.1 billion users worldwide, and according to Statista, this number is projected to reach nearly 1.2 billion users in 2023. With that said, it is one of the best social media channels for your marketing strategy. Around 71% of businesses in the United States use Instagram to market their brand, so you are missing out on a lot if you haven’t utilized this channel yet.
Aside from an aesthetic photo feed, your Instagram profile itself needs to be able to attract users. The Instagram profile consists of a display name, a profile picture, a 150-character bio, Story Highlights, an email option, and a link. This section contains lots of important information, so businesses should take time to work on optimizing it.
Here are five ways to create an attractive Instagram profile listed by Cybertegic, a marketing agency in Pasadena:
1 – Upload a striking profile picture.
Your Instagram profile picture needs to be 100% professional as it represents your brand and the face of your business on the whole. Using your logo then is the best option. And if you are using other social media channels, keep your profile picture uniform across other accounts to help with brand recognition.
Instagram profile photos display 110 x 110 pixels on mobile devices and 180 x 180 pixels on desktop PCs. It shows as a circle, so upload a square image with a 1:1 aspect ratio. To ensure clear quality, consider a 200 x 200-pixel profile picture.
2 – Think of a memorable username.
One effective way for users to discover your Instagram account is by using a username that is attractive and memorable. When thinking of an Instagram username, you should consider relevance and uniqueness:
- Relevance – Your Instagram username should be something that users can easily associate with your brand.
- Uniqueness – A unique username will help you stand out from competitors, so choose something distinct.
3 – Add a credible statement.
The best way for your target audience to follow your Instagram account is for you to show your brand’s credibility. You need to show your brand’s expertise and authority through your profile. While you may show these things through the photos you upload, users will still look into your profile. So you should include something in your bio that showcases your brand’s profile.
For your target audience to follow your Instagram account, showcase your brand’s credibility. Briefly state your brand’s expertise and authority through your bio, and make sure to use relevant keywords.
4 – Make your bio professional yet approachable.
Another tip to push users to follow your Instagram account is to show how approachable your brand is. Write a short, compelling bio that will allow users to know more about you and that they may DM you for any suggestions or questions.
5 – Add an Action Button to your profile.
Instagram allows businesses to add an action button on their profiles. By adding this call to action, you can provide potential customers an opportunity to interact with them and allow them to take the first step to learn more about you and your business.
Here’s how you can add an action button:
- Tap Edit Profile.
- Tap Contact Options under Public Business Information.
- Tap Add an action button.
- Select the action button you prefer and tap Save on iOs or the checkmark icon on Android (You would need an existing account with a partner to select them).
- After entering the website URL, tap Save on iOS or the checkmark icon on Android.
You can add only one action button at a time, so make sure to choose the most relevant for your business.