How to Optimize Yelp Pages for Businesses in Pasadena

Yelp is one of the largest directory channels for businesses to attract more customers in their local area. In this modern age, it serves as a business directory to help people find businesses near their location by simply using their smartphones. According to a study published by Survey Monkey, 97% of online users are highly likely to make a purchase after visiting a business page on Yelp. One reason why you should optimize Yelp on your directory listing.

Another survey found that 93% of people go to Yelp to compare businesses before deciding to buy. Having a Yelp business page can significantly improve your marketing strategy, especially your local marketing efforts. As a result, it will bring more local customers to your business and increase your conversion.

As a top marketing agency in Pasadena, we highly recommend our clients create and optimize their Yelp business to gain more local customers and conversion. And as a Certified Yelp Agency Partner, let us help you with a few tips on optimizing your Yelp Business Page.

1. Update your business page information.
2. Add business categories and services.
3. Add your service area.
4. Update business hours.
5. Upload business photos and write captions.
6. Add business specialties.
7. Update your business history.
8. Update the Meet the Owner or Manager page.

#1 Update your business page information.

First, you need to update the business information for your Yelp page. This includes everything from your business name, phone number, store address, and website. Yelp will use this information to know whether your business is relevant to a search query made by a user within Pasadena.

With that being said, make sure that the information you’re posting on your Yelp business page is identical to those published on your website.

#2 Add business categories and services.

Another important detail you need to update on your Yelp business page is the Categories and Services. This information will help Yelp understand your business’s industry and show it to search users looking for a service or product similar to what you offer.

Yelp allows each business page to choose three business categories. Choose the three best ones that describe your business and what you have to offer to consumers. Focus on the main category and don’t choose a broad industry.

#3 Add your service area.

Yelp also allows you to add service areas on your business page. This information helps Yelp connect you with the right local customers in the service areas you mentioned. Since your business is in Pasadena, you can add cities near the area, like Glendale or San Bernardino, where you can offer your services.

To add your business Service Area, follow the steps below:

1. Go to your Yelp Business Page dashboard.
2. Click Business Information.
3. Select Add Service Area.
4. Enter the cities or zip codes.
5. Once done, click Save and Publish.

#4 Update business hours.

Another thing to optimize your Yelp Business Page is by updating your operating hours to let users know when to visit your physical store. You can even add special weekend or holiday hours to your page.

#5 Upload business photos and write captions.

According to a study, 69% of online users would like to see photos and costs of completed projects. Adding pictures of your business, projects, and team help consumers know more about your brand. Visual content helps them paint a complete picture of what your brand offers them. However, you need to ensure that you’re uploading high-quality images.

Another tip when uploading photos to your Yelp business page is to add captions. Describe the events taking place in the picture, and make sure it looks engaging.

#6 Add business specialties.

Business specialties are another essential detail you need to update your Yelp Business Page. Specialties allow you to list all the specific services your business offers to its consumers. Optimization-wise, this will help your business page to stand out from your competitors. The more consumers learn about your business, the more likely they’ll trust your brand.

To add Specialties to your Yelp Business Page, follow these steps:

1. Log in to your Yelp Business Page.
2. Go to the Business Information section.
3. Click Add Specialties and enter the information.
4. Once done, click Save Changes.

#7 Update your business history.

Another section you need to update on your page is the “Business History.” In this section, you can share your business’s background and story, which lets them know more about your brand and goals. When adding information about your business history, as much as possible, make it engaging so, Yelp users will take time to read it.

#8 – Update Meet the Owner or Manager section.

Consumers trust your brand more if they know who owns or runs it. Yelp allows you to update the Meet the Owner or Manager section. It is also helpful for consumers to know who to look for when reaching out to your business.

Most importantly, adding a person to this section will give credibility to your business page, encouraging your consumers to trust your brand more when they can read more about the person who owns or manages it.

To update the Meet the Owner or Manager section, follow these steps:

1. From your Yelp Business Page dashboard, go to Business Information.
2. Update Meet the Business Owner/Manager.
3. Once done, click Save.

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