Google has a shopping search update, introducing new labels that highlight promos and coupons. These labels will allow consumers to quickly compare prices from multiple sellers.
The new update is designed to help consumers find items at the best prices available in the market. In fact, according to a recent survey done by Google, there is a 43% increase in U.S. consumers looking for deals and promos for this coming holiday shopping compared to last year.
So to help consumers find items they want to buy at the best available prices, Google will be rolling out these new search labels:
New Promotion Badge
Google will introduce a new promotion badge in the search results. This will show items that offer discounts using a coupon code. The new coupon clipping will let search users save promo codes they can use once they’re ready to buy.
Compare Deals
According to Google’s recent studies, their data shows that most consumers do a lot of website hopping. In fact, this year, 50% of U.S. consumers have visited multiple websites before deciding where to buy.
To help consumers compare prices from different websites, Google will release a new comparison tool. This will make it easier for shoppers to view other deals across retailers. For example, if a person searches for a “gaming console,” Google’s search results will display a side-by-side comparison of all the available deals.
Price Insights
Another new feature that will be rolling out in Google search results is price insights. This will provide more information to consumers so they can easily decide which item to buy directly from the search results.
The price insights will allow consumers to see prices across merchants. They will also be able to see if the price is low or high based on their historical values.
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With these new updates, it’s best to start updating your Google Shopping ads. If you need help with the task, Cybertegic is a digital marketing company in Los Angeles that can optimize your Google Shopping ads. Schedule a free business consultation with us today.
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