Presenters, lecturers, and speakers often engage in social media to improve the relationship they share with their audience. Speakers can get feedback at a faster rate through social media marketing and search engine optimization. Facebook and Twitter have been transcendental for information sharing because they allow presenters to create backchannels where audiences can input their feedback and suggestions. Some ways to effectively utilize social media for presentations include:
1. Engage your audience and encourage them to actively participate through social media marketing. Event and conference organizers utilize social media for attendees to communicate pre- and post-event. By using social media marketing tools, presenters have an idea of what the audience would like to see and hear from the discussion. An anonymous audience instantly turns into a friendly and more interactive one.
2. A backchannel team helps. Backchannel tracks real-time conversation between the audience and the presenter. Request a colleague to monitor your backchannel during the presentation. Additionally, an extra hand could give audiences supplementary links and resources while the presenter tends to other audience-engaging activities.
3. Let your virtual audience know when your presentation is about to start. By giving them your Twitter username, for example, you encourage them to participate in your discussion. This assures them that backchannels are certainly welcome to join.
4. Key points should be brief and tweetable. Social-media friendly key points are a must especially for your virtual audience. Keep your key points short and clear and allow enough space for your username. Social media marketing, tools such as Add-ins and Keynote Tweet, aid in presentations by publishing tweets when you click on a PowerPoint slide or Keynote.
5. Focus on your backchannel when doing presentations and do a blow-by-blow account of how it was done. Share the results of the backchannel to demonstrate the validity of the feedback which will show your audience how the presentation was received. Through this, you can study the negative and positive points of your discussion.
Written by Marie S.
