Although it’s routinely mentioned with Facebook as perhaps being the face of social media marketing, one of the more pressing problems that Twitter has faced in its relatively short lifespan is the one of user retention. While new users were signing up for accounts with Twitter at record speeds, at its worst, the social media marketing platform retained only 30% of its users beyond a month. However, recently announced real-time search deals with both Google and Microsoft’s Bing might prove to be the social media marketing platform’s saving grace.
In addition to providing Twitter with a stream of revenue that’s reportedly worth millions of dollars per month, it should also bring in a wave of traffic from searches conducted by users of Google and Bing regarding recent news and current events. As Mashable founder Pete Cashmore phrased it, “Google’s real-time search is essentially Twitter.”
With Tweets appearing as results in the major search engines, new prospects for networking, finding new ideas, and social media marketing become more readily available, perhaps providing enough incentive for users to stick around.
Written by Kenny K.