Though Google has the market cornered in terms of search engine optimization (SEO), search is always changing and social media is on the rise. One of the major newer players in the search engine world is Bing.
I’m sure you’ve seen their viral ads about search overloads and how Bing intends to simplify and make searching easier. Although Bing and Google have different algorithms, both try to provide high-quality and relevance search results in their search engine results page (SERPs). Both search engines also provide a navigational panel next to the search results for search options. One of the most notable differences between the two search engines is that Bing tends to separate results into categories for a more refined search experience. Below is an example of a search using Bing.
As you can see with using Bing, it’s more crucial to get into the SERP that has the most relevance to you and your company. However, it should be duly noted that search engine optimization (SEO) is still exactly what it is, SEO. As you can see from the image above, Bing’s interface is helping users by refining their searches more quickly and easily.
Good, or effective, social media marketing (SMM) is a great way to create buzz, provide links, and refer traffic. SMM sites, like Facebook and Twitter, are on the rise and are almost a community on their own. Although you may already be a part of the community, it’s important to understand why and how it can be beneficial to you.
Facebook’s personal newsfeed can only be read by the registered user and is blocked from search engines results. As the community continues to grow, it becomes more and more crucial for your website and/or related page about your company to be included in Facebook’s search and feed.
As for Twitter, it’s caused quite the buzz as a means for communication and social networking. Even though Twitter may be a tool for social media, it can be quite the social media marketing tool and does retain SEO value. If you start to create a stir and people view your tweets and links posted, this can possibly lead people to visit your site via Twitter. Thus, this can improve your rankings and is an SEO advantage.
Conversely, it should be noted that it is important to share quality content when using social media sites. Providing fresh and valuable content along with adapting to the ever-changing SEO algorithms will help you be at the top of your game.
Written by Chris C.