What took Facebook three and a half years to achieve, rising social media star Google+ did in less than three months. In an article for the BizReport by Helen Leggatt, it has been reported that Google+ “has been growing by at least 4% per day” since it opened its doors to the general public (18 years and above). The newcomer to the social media scene has now passed the 50 million mark.
The article quotes Paul Allen who is the founder of Ancestry.com. Allen pointed out that Google+’s quick climb to the top of the social media ladder is the “most exciting battle in tech history.” He described both Google+ and Facebook as “well-funded, fast-growing, highly-profitable, genius-led Silicon Valley companies.” Allen also noted how this competition ultimately affects communication, human interaction, and the rate at which developments and subsequent customer reactions can be seen or heard.
Now that Google+ is proving to be a formidable contender, the next step is to see if Google’s social media platform can be as effective and as dominant as Facebook when it comes to social media marketing.