As an online entrepreneur, you surely have read and heard a lot of social media marketing tips. So much so that it has become hard to discern the legitimately useful and applicable tips for your business. Having a social media agency guide you is one great way to determine which social media principles and tricks will lead you the path of success.
Another way is to read our blog post today which features top insider tips from social media professionals, courtesy of Social Media Examiner.
Make sure your social media agency reps read this too!
1. Maximize Facebook’s custom tabs. You will notice that with Facebook’s new Timelines fan pages, your default landing tab can no longer be a custom tab. So, how do you draw attention to your special promos and offers? Use the custom tab photo and custom tab name. The next question, of course, is how to create a Facebook custom tab. Consult with your social media agency regarding a Facebook application which can help you create one. It’s not so complicated actually. You can link your e-mail opt in code so people can connect to your e-mail list or even advertise a freebie using Facebook Ads, drive traffic to your custom tab and hopefully, get a Like and an e-mail address.
2. Add the LinkedIn button on your site. You do have a LinkedIn account, don’t you? If you don’t, call your social media agency now! If you want to connect to business folks, LinkedIn is the social media platform for you. Now, they came out with a widget called Company Follow Button which makes it easy for people to follow you on LinkedIn without having to leave your site. Cool!
3. Get YouTube subscribers by asking. YouTube is not just for free video hosting. It’s a social networking site just like Facebook or Twitter. Maximize its value. Ask your audience to subscribe to your channel. It’s as simple as that. You can incorporate that call to action in the video or do it with a YouTube annotation. Ask your social media agency for help. But whatever you do, make sure to ask your viewers to subscribe. It’s the only way you’ll be able to build a community.
