In this day and age, SEO and social media marketing are common practices in internet marketing. While there are tried-and-true methods of getting your website rank higher in Google, such as regularly producing fresh content and garnering quality links from other sites, some methods of SEO and social media may seem outdated already.
Adam Singer of The Future Buzz debunks a number of the usual misconceptions that internet marketing services companies often talk about and here are some of them:
Myth: SEO and social media information overload.
Fact: Because of the recent updates in Google Panda, many websites are now regularly creating fresh content to attract visitors to their site as well as to establish their reputation in the online marketing business. While the notion of information overload seems like an event that’s likely to happen, this isn’t exactly true, as debunked by Louis Gray. With the right filtering, you can easily select which updates you can read and monitor. Try unfollowing, unfriending, or unsubscribing on RSS feeds that don’t match your interest or niche.
Myth: Micro contents shouldn’t be automatically syndicated.
Fact: Twitter is the prime example of how users maximize micro contents. With proper usage, Twitter can greatly increase your brand visibility and online reputation. When it comes to micro content, people don’t actually care how it is distributed as long as the content is helpful, valuable, and original.
Myth: It’s impossible to measure social media success.
Fact: There are many tools available to measure social media success. Those who say that social media success cannot be measured are generally those who do not understand the different metrics that can be analyzed to evaluate a social media marketing’s campaign. If you know how to read the data and interpret the results, you will realize that social media can be measured.
Myth: Website and link ages are important factors for SEO.
Fact: Many newly-launched websites are ranking high up in Google and other search engines. This basically debunks the myth that old websites and links are those who can only be at the top ranks of search engines. Again, as long as fresh content is produced, any website, old or young, can climb the ranks of Google, Yahoo!, and Bing.
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