The Difference Between Advertiser And Consumer

In an Internet Retailer report by Zak Stambor, it is revealed that leading e-commerce platform provider, Magento, has struck a deal with social commerce services provider Zibaba to allow tens of thousands of e-commerce merchants to replicate their sites on leading social networking site, Facebook. This move will significantly change the social commerce scene as…

It may seem like an exaggerated warning but according to an article from the BizReport, a recent study done by IT research and advisory firm, Gartner suggests that companies unwilling to adapt to the social media and mobile phone trends will eventually crumble before their progressive competitors. Helen Leggatt reports that a social media presence…

Keywords are the main component of the success or failure of every PPCcampaign. Keyword selection drives the targeted consumers to your website. Choosing a keyword is becoming so vital that a market of keyword generators have emerged. To ensure you select the right keywords, here are five tips by Jason Taebeling. 1. Do Your ResearchFactors…

Geo-specific search engine optimization is being targeted as one of the best strategies in doing SEO, both for small and big businesses. Local businesses, in particular, can greatly benefit from practicing geo-specific SEO because it targets their own local areas and improving rankings in local SERPs. For small businesses who offer services and products to…

Even though search engine giant Google is coming out with its new algorithm after the holidays, it doesn’t stop them from helping users by optimizing their search engine results page. Google currently has three innovative ideas in the works that is going to revolutionize search. Marissa Mayer, Google’s vice-president of search products and user experience,…