Web content is one of the basic steps in doing any SEO and social media campaign. The importance of content cannot be stressed enough because it is one of the factors that search engine crawlers rank and index which is why it has to be keyword optimized both for SEO and social media marketing. There are tools that will help writers and web publishers create better content for web pages and James Martin of Small Business Computing shares five of the most comprehensive software to use.
1. InboundWriter – Tagged as the “first social writing application”, InboundWriter helps determine your target audience to better create web content for them. Additionally, this software can analyze what keyword phrases to optimize for, from the keywords you supplied related to your business and to your competition, and how effective they are to use.
2. PRWeb – PRWeb is a powerful tool to distribute keyword-optimized press releases because the content is distributed in both Google and Bing. The options offered by PRWeb are ideal for small businesses without any marketing background as well as for big brands that can afford to pay as much as $360 per press release which includes search engine optimization.
3. HootSuite – For social media marketing, HootSuite is a free-to-inexpensive content management system that allows users to simultaneously update social media content to Twitter, Facebook, LinkedIn, WordPress, MySpace, and other social networking sites. Updates can also be scheduled for those who need time management features as well.
4. Blogger – Google’s free blogging platform is a website that offers basic blogging tools – no complicated HTML codes are needed to publish linkbaits or web content, as compared to Tumblr and WordPress. Blogger is perfect for small businesses who are new to the SEO ballgame not only because of its simplicity but also because it is, by default, search engine-friendly as it is owned by Google.
5. Zemanta – A free browser plug-in for all browsers (Chrome, Firefox, IE, and even Safari), Zemanta offers a list of relevant images, articles, keyword tags, and hyperlinked phrases that you can use as you write your blog or web content. Your content will also be shared with other bloggers that can help you increase the visibility of your posts.
These free tools aim to help small businesses get started in doing SEO and social media campaigns. In this world of competitive internet marketing, small businesses may be tempted to pay a lot to get the visibility they want, but with these helpful tools, a small budget is enough to get you in the league with big shot competitors.
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