In an article for the BizReport by Helen Leggatt, a mobile shopping survey conducted by Motricity revealed that 70% of shoppers intend to use their mobile devices far more often this year as compared to last year. The survey, which gathered the insights of 403 American adults, also revealed that men are the biggest mobile spenders, spending $312 on average for mostly big-ticket purchases. On the other hand, women spent an average of $222 on purchases made via their mobile devices.
This trend, which reiterates the need to focus Internet marketing service efforts on mobile campaigns, is surprisingly led by mobile users within the ages of 25 to 44 who feel that “shopping using their device is more convenient.”
Whereas mobile shopping was scoffed at just two years ago, the figures in this study reveal that mobile is fast becoming an important aspect of Internet marketing. In the recently concluded Black Friday, mobile purchases accounted for 14.3% of all online shopping traffic. That figure is more than double than what IBM recorded last year. Here’s another figure to think about: sales from mobile devices reached almost 10% of digital retail transactions which is three times more than last year.
For e-commerce merchants and Internet marketing service providers, these figures are indicative of trends and industry movements that need to be incorporated into planning the marketing strategy for 2012.
