Because of the innovation of smartphones today, mobile web becomes an increasingly important aspect of search engine optimization. While not all search engine optimization companies take mobile web into consideration, it can very well change the future of the SEO landscape in the years to come. Predictions abound, saying that mobile web search will overtake desktop Internet usage come 2014.
Consumers use their smartphones to browse the web differently as those who search using their laptops or desktops. Search engine optimization specialists should appreciate the value of mobile web as early as now so clients can adapt today instead of waiting for years.
There are many ways how mobile web can be a big factor in the search engine optimization change in the future and here is just the first part of it, as outlined by Duncan Heath of Fresh Egg SEO.

  1. Because mobile phones offer limitations in terms of usability when typing in keywords to search, users will opt to search for shorter keyword strings on mobile devices, or even use predictive text or Google suggest to help with auto-fill forms. Sites are predicted to be optimized in terms of content and link building to adapt to this.
  2. With the introduction of iPhone 4S’ Siri, voice search is starting to rise in popularity. Other mobile devices also allow for voice search on Google and Yahoo! to make searching faster and easier. With people using voice search, they may use different keywords, even using a more conversational sentence structure. For example, “best netbooks” may be converted to “what are the best netbooks available” when using voice search.
  3. Google Goggles make image searching more powerful. Users can now search for images taken on the fly with their phones or mobile devices. In terms of search engine optimization, consumers may use this to search for books, restaurants, and other products and services to research for price, feedback, and reviews.

Part two of this series will discuss how sociability, geo-targeting, immediacy, and industry trends will change with the rise of mobile web for search engine optimization. While mobile web is still in its infancy, it cannot be denied that it will play a large role in how search engine optimization campaigns will fare in the future.
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