Concluding our four-part series on how bloggers, especially a search engine optimization company, can increase traffic through various activities and strategies, we discuss the importance of email marketing, surveying, aggregating, and more. This post is an updated article produced by Rand Fishkin, CEO and Co-founder of SEOmoz.org. Find out what his final tips are that could help search engine optimization specialists in their blogging strategies.
16. Promoting your blog can be done in more ways than one – and they aren’t the spammy kind. Never ignore the power of an email because you can use it to your advantage when promoting your blog by including the link in your signature. Additionally, you can bring up your blog when the opportunity presents itself but never voluntarily mention it when the situation does not call for it.
17. Fishkin also suggests surveying your readers to find out user opinions. This allows for high engagement and conversation topics. It also makes readers feel appreciated because they are being asked for their opinions and suggestions. A search engine optimization specialist can easily use tools like PollDaddy and SurveyMonkey.
18. There are several websites that a search engine optimization company can try and visit to discuss key issues that could potentially spawn conversations on other blogs and sites. You can easily catch the attention of other bloggers and perhaps earn links from valuable resources by doing so. Alltop, Topsy, and Techmeme are just a few of the sites you can try.
19. Content aggregation is one of the best ways to be loved and hated. It results to comparing the best materials for a certain niche and bloggers cannot help but create intrigue, generate discussions, argue methodologies, and manifest competitive behaviour. If you do manage to create such a list, let those featured know.
20. To gain more social media followers and increased traffic, a search engine optimization company can also include other web profiles on the blog. Anything you produce on the Web, be sure that it posts directly on to your blog as well. Picasa or Flickr photos, YouTube videos, and other content can be easily shared on the Internet and if visitors find a link to your blog, they can simply click on it and see your website.
21. Finally, bloggers more or less have external resources that they use and offer to their visitors. Through competitive link research, you can find out what these links are with just a few simple tools. Doing this will give you an idea if the competition’s content is effective enough because it gives an overview of how well the competition performs.
These are the 21 ways that you can do as a blogger or search engine optimization that can increase your blog’s traffic. They are very easy to accomplish and with consistency and dedication, you shouldn’t have problems seeing an increase in the number of people who visit your site.