For any search engine optimization company, blogging is an important strategy to build links. This is a great way to increase following and attract new readers. Through blogs, a search engine optimization specialist can share strategies, techniques, and news that viewers will find useful for their business.
Rand Fishkin of SEOmoz.org recently updated his post on 21 Tactics to Increase Blog Traffic. Here’s what he has to say about increasing traffic for blogs.

  1. Content should be targeted to an audience that has a potential to share. It doesn’t matter if you are an independent blogger or seek to earn money from your blog. The content which you create should be aimed towards an audience can help you spread the word.
  2. If you know where your audience hangs out, spend time participating in these areas. Share in the discussions and content about topics on your niche, but of course try to feel the unwritten rules first to avoid getting booted out of the forums, or worse ruining your reputation as a blogger.
  3. Of course, for a search engine optimization company, the blog should be SEO-friendly so search engine crawlers can index the pages. Fishkin states that in 2011 alone, over 3 billion daily searches were done on Google, increasing as the days go by which is why it is important for blogs to be friendly to crawlers.
  4. Tapping a social media agency and getting into social media a great way to increase blog traffic. Why is this so? Simply because of the millions of users that make use of Twitter, Facebook, Google+ and LinkedIn to expand their networks and business connections. Users of these networking sites are “content distributors”, making them effective in spreading word about your blog.
  5. Google Analytics is a very useful (and free!) tool to help you analyze the statistics of your blog. It gives you reports on where traffic comes from, what websites lead to your blog, and what visitors say about your blog. With Google Analytics, you will have a greater idea on how your blog is performing and what you can do to improve traffic.

Google Analytics
This 4-part series is crucial for any search engine optimization company because of how it can help blogs increase traffic. Find out what else we have in store for you in the weeks to come.

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