Last week, we discussed how social SEO is important not only for a search engine optimization company but for B2B marketers as well. By now, it is given that Facebook “likes”, Twitter “retweets”, and Google+ “+1s” are given weight when it comes to search engine rankings. With this in mind, the B2B segment of the marketing industry should practice social SEO too. But how exactly does a B2B marketer do that?
From SearchEngineLand.com is Brad Neelan, an authority in digital media and marketing, and he shares a few ideas on how, aside from search engine optimization specialists, B2B marketers can prepare for their social SEO campaigns.
According to Neelan, the first step to do social SEO is to understand the goals and objectives of one’s business. For a B2B marketer, this means differentiating the business against the competition to stand out against his peers. It also means determining the areas where the business can become an authoirity and have the right to influence.
With this, Neelan stresses that “blending an SEO-informed social media presence with socially sharable SEO content will enable your campaign to focus on greater “discoverability” of owned content.” Simply put, finding the perfect balance between social media and SEO is one of the best ways to put your content out there for search engines and potential clients to find.
Neelan also enumerates a few benefits to conducting social SEO. These include increased referral traffic that could influence organic search traffic, access to activated consumers, and reputation management, just to name a few.
Social SEO is still in its early stages and there is no definite answer as to how it really affects search engine rankings; however, it is still an important and valuable tool that both B2B marketers and search engine optimization companies should maximize to earn authority in SEO rankings. Optimizing social signals can be accomplished with a more focused search engine optimization strategy.
SOURCE
IMG Source
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