As they say, even when the world is about to come to an end, people still need to satisfy their urge to shop. With the economy still in the doldrums, more and more people are taking advantage of online ecommerce shopping as a way to be more economical with their spending.
Consequently, ecommerce comparison shopping has given consumers the ability to create the ultimate shopping experience for themselves with just a few clicks of a mouse. Ecommerce comparison shopping allows people to compare products side by side in order to get the lowest price.
Unlike other ecommerce shopping sites, however, Flit.com is introducing a new ecommerce comparison shopping model that lets consumers compare stores rather than individual products.
Take a normal comparison shopping site, for example. When a product is entered, product prices and where to buy them are immediately listed. Flit.com lists the companies selling the product, without mentioning the price. This ecommerce shopping model is geared towards ecommerce shoppers who value trusted merchants over finding the lowest price. Flit can also be considered an online extension of the shopping mall experience as shoppers are immediately presented with a list of stores that carry such an item. It also works well for undecided shoppers. Say you want to buy a new set of speakers for your home theater system, but do not have a specific brand or model in mind. Flit.com presents the companies carrying the product, giving you the freedom to choose the speakers that are perfect for you.
However, this isn’t to say that Flit has the perfect ecommerce model. Consumers have to spend a lot of time going to individual stores, clicking excessively to search for the lowest price. And, unless you keep a manual listing of the prices of the product for each site, remembering the ecommerce website with the lowest prices can become a tedious task. Traditional ecommerce comparison shopping models immediately present shoppers with products and prices, saving much time and effort.
Unsurprisingly, there is a lot of mixed feedback regarding this ecommerce shopping model. One thing, however, that Flit.com is commended for is its ability to keep track of a user’s shopping history by including which ecommerce sites they enjoy visiting the most.
As Flit.com is still in its beginning stages, fans have a lot to look forward to in the coming months. Functionality is expected to improve dramatically by giving shoppers the option to compare products side-by-side, along with companies carrying such products.
Although it may seem like they’re attempting to hit two birds with one stone, if all plans push through, Flit.com has a good structure and the potential to become an incredible ecommerce comparison shopping site.