One of the main goals of a search engine optimization company is to build an ecommerce site for its client. Nowadays, setting up an ecommerce site is just as important as having a physical store. Shoppers now value the convenience of purchasing goods right in the comfort of their own homes. However, not every search engine optimization specialist understands the do’s and don’ts of building a user-friendly, navigable, and consumer-centric website.
Here are 7 mistakes that every search engine optimization should avoid when building and designing ecommerce websites:
1. Slow websites – Customers want to get the information they need in a quick manner. They do not have the time or patience to wait for slow websites to load when other providers can give them what they need twice as fast. There is said to be an abandonment rate of 8% for every 2 seconds that your website loads its pages, according Compuware. This means that conversion rates will increase if your page loads even just 2 seconds faster.
2. Complicated ordering process – Shoppers want to purchase in as few steps as possible. If buying from the website involves at least five steps, then consumers can easily abandon their shopping cart purchases. No search engine optimization company wants that for their client, right? Welcome your visitor, direct them to the billing and shipping section, ask for their preferred payment option, and don’t forget to say thank you once their order is confirmed. This, according to Compuware, is the most effective way to encourage your customers to shop in your store.
3. Confusing credit card log-in details – Shoppers are trained to input credit card information a certain way. There is the industry standard on how consumers are supposed to log-in their credit card details. Changing the way you ask for credit card information can easily frustrate your customers, especially if they have filled on the necessary information only to start from scratch if they miss just one. According to Sucharita Mulpuru of Forrester Research, a search engine optimization company should follow the industry standards to make sure that consumers can fill in the necessary credit card details in a fast and efficient manner.
Other mistakes that we will discuss next week include high shipping charges, overselling tablet apps, incompatibility with other browsers, and irrelevant offers that customers don’t really need. Both a search engine optimization specialist and ecommerce web designer should avoid these mistakes to make sure that ecommerce sites are optimized to get the highest traffic and ROI possible. See you then!
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