For booming markets like that in China, social media platforms like WeChat are the future of internet marketing strategies. Social media can target a large percentage of the population so it can become a gateway for small companies to have a legitimate shot of competing with more established firms. With over 300 million people using…
WordPress.org is widely recognized as being a popular and powerful tool for blogging, and now they have something more to offer. Users can now create their own social network using BuddyPress. BuddyPress is a new social media tool from WordPress, and is designed specifically for niche groups and small communities. Whereas Facebook and Twitter are…
Holiday traffic can be great for business. It can also expose every weakness your website has been hiding. A page that feels fast enough during an ordinary week may become frustrating when traffic climbs. A checkout process that seems manageable to a regular customer can feel unnecessarily complicated when someone is shopping between meetings or…
Influencer marketing is evolving. It’s no longer about picking someone with a large following and hoping for results. Brands must take a strategic approach to see real conversions. If done right, influencer marketing can drive traffic, engagement, and sales. Here’s how businesses can maximize conversions through influencer partnerships in 2025. Choose the Right Influencers Not…
Attracting fans to a brand’s Facebook page or Twitter profile is only the beginning of effective social media marketing. Keeping those fans and turning them into brand ambassadors is the real task. According to a survey conducted by social media marketing agency Cone, new media users engage with brands when incentives are involved. The September…
As social media becomes more and more prevalent, it becomes important to look toward the growing role that social media plays internationally. Many international communities have embraced social media, especially popular social networks like Facebook and Twitter. It’s also important to realize, from a marketing perspective, that all of this communication going on everywhere, new…
