Are you dealing with several pay per click accounts? If it’s already a headache to ensure the success of a single pay per click account, how much more stressful is it to handle several PPC campaigns? Pretty brain-aneurysm-inducing.
However, you can actually handle multiple pay per click accounts. All you really need is a steady PPC management strategy that will help you control, manage and organize all of your accounts in one go.
Use Calendars
If you have a lot of pay per click campaigns to manage, you might want to get a good calendar to create your schedule. Create a weekly plan for managing all of your clients. You can deal with Client # 1 on Mondays and Wednesdays, maybe Client #2 on Tuesdays and Thursdays. If you have more than two clients, schedule them and break your days into hourly schedules. Keep your calendar close so you can look at it whenever you feel like you forgot something.
Use My Client Center
It can be a real hassle to remember so many usernames and passwords when it comes to Google AdWords. Imagine the long list of log-in details you have. Imagine having to log in and out of each account. Pretty stressful? Yes, it is. If you use My Client Center, on the other hand, you get to handle all of your clients’ campaigns in one account. Less the stress in memorizing details, less the hassle of logging in and out. My Client Center allows you to switch from one campaign to the other via a drop down menu.
Create Lists
Being organized is one way to manage several pay per click accounts. Keep your clients’ information organized by creating lists for them. Use post-its or colored notebooks. Set a separate color for each client so you won’t get confused. The more organized you are, the less your chances at making mistakes. And we all know how bad a single mistake can cost your campaign. Create to-do lists and things you should remember. Have markers ready in case you want to mark specific items as very important or must-do within the day. Before you start work, check the post-its or notebook you have per client. Do your tasks by the list so you won’t miss out on anything.
Management Software
If you don’t like writing down lists, you can always get project management software to help you with your campaigns. Most management software cost some money but if you don’t want to risk the quality of your work, then it’ll probably be worth it. Management software allows you to keep all of your work organized within your laptop or computer.
Remember, handling too many pay per click accounts can be very confusing. Make sure to keep your data organized so you don’t get any reports confused or misplaced.