Although you probably put a lot of time into producing your videos, it will be pointless if you just upload them into YouTube without optimizing. You see, without proper optimization, it will be almost impossible for your videos to appear on YouTube search results.
Here is a DIY guide to help you optimize your YouTube videos as listed by the best digital marketing company in Los Angeles:
- Think of a good video title.
First, you have to think of a good title for your video. An accurate and engaging title can help viewers know that they are choosing the video content they are looking for. It should also be keyword-rich for users to be able to find your video when searching on YouTube.
- Create a complete video description.
Similar to the video title, your video description helps users and YouTube’s algorithm to further understand what your content is all about. A good video description should include engaging textual content, a keyword or two, a link to your website, and your social profiles.
- Add relevant tags.
To make sure that search users will be able to find your video on YouTube, you need to add relevant tags. Enter keywords that are related to your video content and subject matter. Good tags can also help boost your video’s ranking in YouTube’s search results.
- Don’t forget to place a branding watermark.
YouTube has a watermark feature that enables you to automatically embed your company’s logo at the bottom right of every video you upload on your channel. And if viewers click this logo, this will take them to your channel to subscribe.
- Upload a custom thumbnail.
Your video’s thumbnail gives users a snapshot of your video. To attract the attention of viewers, you can use a custom image for your thumbnail to tease something exciting or important in the video. Just make sure that your thumbnail image has a resolution of 1280 x 720 and a 16:9 aspect ratio.
- Add an engaging short intro.
To help your brand awareness, create a short introduction that you can use for your videos. This gives your channel identity and a unique vibe to viewers. You can also upload your intro to YouTube as a private video, and then use YouTube’s Editor tool to add your intro into the new videos you are going to publish.
- Make a playlist.
To further optimize your videos, create a playlist, and add all related videos into it. When sharing the video, embed the share with the playlist starting from the current video code. This way, if a viewer clicks next, you can lead them into another one of your videos.