TikTok will be pushing for e-commerce by adding three types of shopping ads. Each ad will come with expanded placement options beyond the For You page.
These new three ad types will include:
- Catalog listing ads
- Live shopping ads
- Video shopping ads
These new advertising formats will be accessible in the TikTok Ads manager through the buying objective, “Product Sales.” Marketers can now utilize these new shopping ads whether they don’t have an e-commerce store on TikTok.
Here are the details about the new ad types:
Catalog listing ads
Catalog listing ads allow users to promote their product catalogs. Another thing about product catalogs is that users are not required to create video content.
Instead of showing product videos, your catalog listing ads will pull product images from your retailer’s catalog and promote them in the platform’s shoppable placements.
Live shopping ads
Live shopping ads are designed to promote live shopping streams on TikTok. They help direct people to a live shopping event from the For You page.
These ads can boost traffic to a live shopping event to get your ads in front of people who are ready to buy.
Video shopping ads
Video shopping ads will let users create shoppable videos they can display on their For You page.
This new ad type will dynamically combine video creative and product cards into different variations. Its format can be product-specific to bring in sales or a broader brand message to drive leads or inquiries.
When users tap on your ad, TikTok will create an in-app landing page so the platform can determine the user’s intent to buy. After gathering data, it will dynamically optimize the campaign’s performance and choose the top converting combinations.
***
If you need help in your social media marketing, Cybertegic is a local marketing agency in Pasadena. We have helped small to medium businesses grow their social media pages and help them gain genuine followers, bringing conversions.
Sources: