Besides optimizing content for for SEO, blogs must also generate incoming links from relevant sites with high reputation. There’s not much control you have over that, but there are steps you can take to increase the likeliness of incoming links.
1. Post Content Others Want To Share
Content must be interesting and valuable. Posting mediocre content will not distinguish your blog post from the other thousands of postings on the internet. Posts should be entertaining, informative, or help solve a problem.
One of the quickest ways to build up authority is by sharing interesting content yourself via Facebook or Twitter. Sharing content that other people want to share, such as a news story or video, will quickly generate incoming links.
2. Distribute Web Press Releases
Some press is better than no press. A well written press release is a great way to generate incoming links. Informative press releases provide a medium to garner an audience and also provide them with other relevant information they may be interested in. Linking keywords to your blog or website can also generate great results. Deep Linking, such as linking keywords to more specific posts on your blog, will also help improve SEO, as many Press Release web sites rank highly on Google’s PageRank.
3. Guest Posting
If you’re a strong writer and feel like you have great information to share, volunteer to write a post for highly trafficked news sites. This will enable you to link back to your own personal blog or website to generate hits. Guest posting gives you space to build up your reputation and the blog’s owner.
4. Link To Others
Don’t be hesitant about linking to other sites. The internet is an interconnected web space, with users being linked to sources from all over. Providing readers a great and relevant link will help increase your reputation with Google.
5. Share Content With Relevant Sites
Search the web for sites that share the same interests and passions as yours. If you don’t know what direction of your blog is, that’s the first step. These sites will serve as a compliment to yours and help build incoming link traffic. Try to refer another blog any time you that their posts are relevant. Remember that the key to successful sharing is that they’re interesting to the blogger or reader.
6. Establish a Link Network
In addition to sharing content with relevant blogs, you should also make them viewable your blog. Adding a real-time update stream for posts is extremely useful. Highly trafficked blogs are filled with relevant content If you find yourself frequenting content on another blog, make sure you link it and ask them to do the same. This will help you build incoming traffic for that blog and yours. To generate incoming links from other blogs, make sure you write titles that are interesting and appropriate for that audience. Don’t worry readers skipping over your blog to view others. If your content is interesting enough, they will come.
7. Internal Links
If you’ve achieved a high Google Page rank, make sure to link to pages of your website. The link will still have SEO value, even if it comes from the same site.