By Jason Coon
By Jason Coon
eMarketer reports that for the first time, advertisers will spend more on internet ads than print ads in 2010. Online ad spending will grow 13.9% (25.8 billion) for 2010, while print ads will see a 8.2% decrease from 2009 ($22.78 billion). eMarketer also predicts that print ad spending will continue to decline into 2011 at…
Industry analysts have indicated that 2011 will be the “Year of Mobile Marketing,” meaning that SEO and SEM will be dominated by optimizing content for mobile devices. The movement towards mobile commerce has been growing steadily over the past year, with the increase in mobile applications for the smartphone and tablet PC market. Consumers have…
In one of his most famous quotes, Ralph Waldo Emerson said “Imitation is suicide;” and that lesson certainly still holds true to social media in the 21st century. Early this spring, the New York Times published an article about ‘Facebook alternative’ – or more scandalously, ‘Facebook killer’ – Diaspora, an up and coming social…
Every New Year brings the excitement of a new beginning, and new beginnings offer the opportunity to better ourselves. But how many of us start strong on our New Year’s Resolutions, tapper off by early February, then, by March, yearn for next January to restart on a failed resolution? Instead of making loaded promises with…
Pay-per-click advertising is clearly one of the most inexpensive ways to advertise any business online. Proper PPC management involves cost-effective measures while making sure that PPC advertising is maximized to its full potential. With Paid Search Ads, businesses can immediately see the results of the PPC management they implement through measuring its success online. For…
Attention spans are shorter than ever. You might think that short, snappy content is the key to engagement—but when it comes to SEO, the opposite is often true. Long-form content is on the rise, and for good reason. In-depth articles, guides, and resources consistently outperform shorter pieces in search rankings, user engagement, and overall authority….