When it comes to pay per click management, people often think that you both think and analyze too much or you don’t at all and leave it all to chance. But in order to make sure that your pay per click campaign works well, you may have to put aside your biased beliefs and consider these “myths” as you go along managing your pay per click account.
 |
| pay per click myths that you shouldn’t believe |
1. You need to stop thinking that you need to be number 1. Although this could be your aim, it will cloud your better judgment and may even cause you to rush your campaign. And when it comes to PPC management, you can never rush your campaign. Instead, focus on optimizing your conversion and ROI. Even if you’re not number 1, you can still have a successful campaign and you’ll still have enough volume for your business.
2. Just because there are no other advertisers using your keywords, it doesn’t mean that you will pay 1p a click. The minimum bids and actual CPC are based more on its quality, while other engines set their own minimum CPCs.
3. The content network is not bad for your campaign. Although you might be a little spooked by the scare stories, content network will work for many markets and benefit some businesses. In order to make sure you are safe from those stories, set your content network separate from the rest so you can test and evaluate its progress.
4. High bids will result in an increase of your quality score. As one of the most common myths pay per click managers believe, bidding high doesn’t necessarily mean an improvement of your quality score or your average CPC. Otherwise, bidding high will definitely give you more clicks and in turn history.
5. You need to stop believing that relying on only one search engine for your pay per click campaign will be more beneficial. In fact, there are so many other search engines out there that offer PPC as well. Even though Google still holds the highest volume, there’s a possibility that there are other search engines that will deliver a higher ROI for your campaign. Search engines like Yahoo and MSN, Miva, Mirago and Yell should be tested to see which can offer you the best results.
6. PPC is not a short-term investment. Contrary to what many believe, PPC is a long-term investment that will go well with your SEO campaign. Just because you now have organic rankings, it doesn’t mean that others will not beat you the next day. As long as your pay per click campaign delivers good ROI, then there’s no reason for you to stop.
A little complicated? Pay per click management is like that. However, there’s nothing better than knowing that your investments are being put to good use. If you really need to kick-start your pay per click efforts, Cybertegic can help you start and ensure the success of your campaign.