Creativity is as valuable as gold in the world of marketing. You need to be innovative in each ad you release to keep your customers engaged. Over the years, we’ve seen thousand of ads, but only a few managed to stand out due to their unique ideas. And that’s what we’re going to feature in today’s article — four big brands who introduced the most successful out-of-the-box marketing concepts.
The Coca-Cola Company – “Share a Coke.”
Coca-Cola first launched its “Share a Coke Campaign” in Australia in June 2010. The concept was to introduce personalized Coke bottles or cans by printing Australia’s most familiar names on cans and bottles, replacing their legendary label. Its goal is for people to go out and find a bottle with their name on it, and share it with their friends.
The concept was created when Coca-Cola felt they lost their connection to their Australian customers, and that they needed something groundbreaking and innovative to engage them. The result? It became so successful that it was subsequently rolled out in almost 80 countries. It also increased Coca Cola’s sales by more than 2%. Aside from that, the campaign received multiple awards at the Creative Effectiveness Lion Awards.
It just shows the importance of personalization in a marketing ad.
LA Fitness – 3D Outdoor Ads
Over the past years, chalk art has gained popularity due to its uniqueness and creativity, quickly drawing people’s attention. No wonder, LA Fitness saw this as a tool to use in their marketing ads. With the help of 3D artists Joe and Max, LA Fitness used 3D ads. And in case you’re wondering how effective 3D art marketing is today, according to SAS Data Management, 95% of UK’s top advertisers now uses outdoor 3D advertising.
Dove – Real Beauty Campaign
Dove’s Real Beauty Campaign first came with the tagline “Imagine the world where beauty is a source of confidence, not anxiety.” The aim of the campaign is for women to celebrate their natural physical variation and inspire them to be confident with themselves. Unlike other beauty ads, Dove features women coming from all races with different skin tones, shape, and sizes, which makes it much more relatable.
Although the campaign has stirred up controversy like its conflicting opinion regarding Victoria’s Secret tagline “The Perfect Body,” it also gained a lot of followers and has received positive feedback from the consumers. Like how they say it, there is no such thing as bad publicity.
Metro Trains – Dumb Ways to Die
Social media is one of the main components of today’s marketing. And as a part of the best marketing consultant in Los Angeles, I can attest to this. Let’s talk about Metro Trains’ public service announcement campaign called “Dumb Ways to Die,” that has the goal to promote rail safety.
Dumb Ways to Die is a campaign video that features a catchy song with the same title and 21 characters bean-like cartoon characters that do things that get themselves killed. The campaign video went viral through sharing and social media and was so successful that it spawned a game app for iOS and Android devices. And not only that, according to Metro Trains, the campaign also generated at least over $150 million worth of global media value.
What do you think about these marketing campaigns? Let us know in the comments below.
