Facebook is the largest publisher of Internet display ads. If you’ve seen video ads, small ads, or any static ads lately, chances are they were published by social media site Facebook. According to comScore, Facebook ad impressions represent 23.1% of the market share. Yahoo only holds 11% of the market and Microsoft represents about 5% of display ad impressions. It seems that the social media site can only get bigger and better with time.
Written by Ana A.