With a vast majority of consumers now using the internet to shop, Search Engine Optimization, or SEO, plays a very vital role in the set up of any e-commerce website. Online merchants are scrambling for the top position in search engines and the best way to get there is through SEO.
With such a high demand for SEO services, many marketing and web design companies claim that they are experts in this field. While some are the real deal, others are lying and just taking their chances to grab a hold of clients who need SEO services.
How can you tell the difference between the real SEO practitioners or the fly by night suppliers? Simple. Ask them these well-placed questions:
Can you guarantee that my website will rank in major search engines?
No one can ever guarantee or promise rankings. SEO suppliers who promise to give you specific keyword rankings are either trying to deceive you or just do not know how to do real SEO.
Can you provide me with search ranking reports?
With search engines’ many developments such as personalized search and real time search, making reports seems to be a far-fetched deal. Real SEO companies will usually provide you with an analytics-based search report.
Do you have a process or a system for link building?
With real SEO, link building is based on building relationships with other websites or making useful content that would just lure in links. SEO companies who claim that they have a “system” will most likely drop your website into a cookie-cutter link network.
Would you recommend buying links?
Link building is an integral part of SEO. In an economy where buying and selling thrives, the practice of link buying to manipulate rankings is frowned upon by Google, unless the link is bought solely for advertising purposes. Yes, buying links will get you on top quickly, but when search engines catch on, you’ll be out.
Can results be seen after one month?
Real SEO takes time. If SEO suppliers tell you that they can give you results after a month, then they do not know, or do not use, ethical search engine optimization practices. Legit SEO practices require long-term strategies. Ranking improvements will not be drastic, but over time your site will consistently move closer to the top.
