Those who are in the search engine optimization business or those who practice SEO have heard these before: keyword meta tags, stuffing the content with keywords, PageRank hoarding, and link buying from directories. These infamous SEO ideas that were popular when the art of search engine optimization was in its beginning stages – and getting away with it was fairly easy.
Now, search engine optimization has evolved. Getting away with the aforementioned bad SEO ideas isn’t as simple as it once was, as search engines do a great job of dealing with spam techniques.
There are still, however, rotten SEO ideas that continue to haunt the search engine optimization world:
Blanket SEO
Just because a search engine optimization company has achieved SEO success, it does not mean that the formula will work all the time for different websites. Be wary of such SEO firms who only use a single SEO formula to attain success. Always remember that what worked for one won’t necessarily work for all. Real search engine optimization tweaks and integrates various SEO techniques to suit the needs of your website.
Do as the Romans Do
When certain sites have been successful in search engine optimization, you cannot just simply copy what they did so that your site will be successful as well. One major part of SEO is link building. The first ones who have done this and are still continuously building links are in for a real advantage as they have already gained considerable market space even before other players follow their lead. Because they have already sealed their place in cyberspace, bad SEO ideas on their sites become less noticeable than on a site with less links.
He Gets Away with It, I Should Start Cheating Too
Yes, the desire to perform SEO cheating techniques such as buying links, link spamming, and using doorway pages becomes very enticing especially when the cheater does not get penalized for it. If it works for them, then you are thinking that it may work for you too. This is not true, lest you run the risk of your website getting penalized or banned.
While it’s unfair that some SEO companies get away with it, don’t be tempted to go the same route. Search engine algorithms are doing their job and are advancing day by day. SEO cheaters may get away with it for a while, but it won’t take long before search engines catch up with those spammers. Real search engine optimization takes patience, so just wait it all out.